The Juicy Couture Story: From Beverly Hills to Vintage Icons

Before it was vintage, it was everything.

Juicy Couture didn’t just make clothes—it made a whole vibe. From LA to Lausanne, Paris Hilton to TikTok girls today, those velour tracksuits and glittery logos have lived a thousand lives. And honestly? They’re still going strong.

At Kyandi Friperie, we’ve got a soft spot (literally) for vintage Juicy. But where did it all start? Let’s rewind and take a walk down rhinestone-covered memory lane.

How It All Started – Two Girls, One Dream (and a LOT of Sass)

Juicy Couture was born in the late 90s when Pamela Skaist-Levy and Gela Nash-Taylor—two besties in Los Angeles—decided they were done with boring basics. Their goal? To make comfy clothes cute.

They didn’t have a big corporate office or a crazy budget—just a sewing machine, a sense of humor, and tons of LA attitude. They started with maternity clothes, then T-shirts, and then… came the tracksuit.

It was soft, it was fitted, it said “JUICY” across the bum, and it didn’t apologize for being extra. It was everything the early 2000s wanted.

The Rise: Juicy Takes Over the 2000s

You couldn’t open a celeb magazine in the early 2000s without seeing a Juicy look. Paris Hilton, Britney Spears, Lindsay Lohan, and the entire cast of early reality TV were obsessed.

It wasn’t just clothes—it was a status symbol. The tracksuit became the off-duty outfit. Whether you were grabbing Starbucks, walking your tiny dog, or leaving dance rehearsal, Juicy said, “Yeah, I look this good even when I’m chilling.”

What Made Juicy… Juicy?

Here’s what made Juicy stand out (and still does today):

• Velour that felt like wearing a plush blanket in public
• Chunky zippers with charm pulls
• Big embroidered logos that didn’t whisper—they shouted
• Bubblegum colors, from pastel pink to electric blue
• Matching sets you could mix, match, and style your own way

It was fun, flirty, and full of confidence. Even if you weren’t a pop star, you felt like one.

Why It’s Still Iconic (Even Now)

So why is Gen Z (and honestly, older generations too) still obsessed?

Because it’s timeless in its own unapologetic way. Juicy isn’t about being subtle—it’s about being yourself. Loud, cozy, a little over-the-top, and super cute.

Plus, vintage Juicy pieces are getting rarer and more collectible. They’re not just comfy clothes—they’re wearable history. Whether you’re wearing a Juicy jacket to brunch in Zürich or styling it with cargos for a night out in Geneva, it always gets noticed.

At Kyandi Friperie, we keep an eye out for these original gems—because nothing beats finding that perfect vintage piece that still has all the attitude.

Want Some Juicy in Your Life?

We’ve got a soft spot for Juicy. Always have. So we keep a rotating collection of authentic vintage Juicy Couture pieces in the shop, ready for their next glow-up.